Smartphone culture

A recent piece on Market Watch describes a study by Match.com of 5500 single men and women over 18 including their phone preferences. Match found that 21% of iPhone users had a negative opinion of Android users while Android users had a 17% negative impression of iPhone users.The study also touches on the negative opinion some have for persons with yellowing or misaligned teeth and those whose cell phone screens are cracked!
To me this study smacks of drivel and the sad state of affairs in our increasingly isolated and contentious society. Is this how we are supposed to judge others nowadays?